About us
Better revenue decisions start with clarity.
Altarev empowers independent hotels to make smarter revenue decisions — transforming data into strategy, and strategy into measurable results.
AltaRev exists to simplify revenue management, elevate pricing performance, and help hotels reach their full commercial potential with clarity and confidence.
"Better revenue decisions start with clarity."
Founded by Jake Gruijters, a revenue management strategist with experience working across coastal resorts, city hotels, and boutique properties, AltaRev was built on one simple belief.
Jake Gruijters
We combine deep analytical expertise with hands-on hotel experience to create tailored strategies that actually work in practice — not just in spreadsheets.
Whether it’s optimizing pricing, improving distribution mix, or designing a stronger direct-booking strategy, AltaRev acts as your external revenue partner — blending the precision of data with the understanding of your guests.
Our work goes beyond reports and dashboards. It’s about building confidence in your commercial performance, helping you make smarter, faster, and more profitable decisions — every single day.
To redefine revenue management as a creative, data-driven craft that every hotel — regardless of size — can master.
We envision a hospitality world where independent hotels compete with global chains not by scale, but by strategy, insight, and authenticity.
Altarev empowers independent hotels to make smarter revenue decisions — transforming data into strategy, and strategy into measurable results.
AltaRev exists to simplify revenue management, elevate pricing performance, and help hotels reach their full commercial potential with clarity and confidence.
